Sicuro means “safe.”

And Sicuro Brands exist for one reason. To help people feel safe.

To make sure people feel safe, and prepared, Sicuro provides a collection of brands that offer dependable and affordable products to people who wish to be prepared for the worst that can happen.

The public knows that bad days happen, and they want to make sure they’ve got all their ducks in a row so when a crisis hits they’re prepared to overcome it.

Our suite of brands provide products that help people weather many of life’s scarier and more unpredictable moments – and our brands are able to get people ready for anything without breaking the bank.

We help people cover all kinds of bases, from overcoming some of life’s more common (and more dangerous) disasters to giving them solutions that help them escape life’s more harrowing moments.

We Are Unconventional

Our story is unconventional. Which is why we’re so darn good at what we do.

For years we excelled at selling other people’s products. After a time, we realized that not only was selling other people’s products not nearly as profitable as we’d like, but we came to understand other people’s products failed to live up to the market’s expectations.

And so we changed the industry by making our own products and selling them in a way no one else could.

Unlike many traditional e-commerce brands, we have a deep understanding of what actually makes customers buy products: And that is direct-to-consumer selling that actually hones in on the conversation going on inside our customer’s brains all the livelong day.

Our products meet customers where they are and wipe away the fear and worry they have about living an unprepared life.

This experience selling with emotionally charged direct response selling combined with a fuller integrated manufacturing process means that our customers get exactly what they want…which is exactly what they need…while our products do exactly as they say.

Since 2019 we’ve seen year-over-year growth in excess of 1186%.

We’ve also learned key lessons within marketing and manufacturing which allow us to stand up brands on command and generate millions of dollars in revenue monthly, without issue.